Configuring SEO Content

Search engine optimization (SEO) is a process by which information is added to web pages to help search engines understand and categorize your website’s pages. Selecting the best information for your site increases the likelihood that it is ranked highly in the search results, which is an important way to attract visitors.

Using ProtoShare, you can specify SEO content for each page in a project. Also, the project serves as a convenient repository for all SEO information, which you can easily export as part of a specification.

Configuring SEO content in the prototyping phase allows you to include your SEO strategy in the beginning of a website project, rather than including it as an afterthought. As the project evolves, so too can the SEO content.

To configure SEO properties. open the page properties dialog by selecting Get Info from the File menu or the right-click context menu, or by using the keyboard shortcut. The SEO properties are described below.

SEO Property Description
Custom URL Name The URL name is automatically given by the page name you specify. You can specify a different URL name here.
Meta Title Many search engines consider the page title to be an important part of the page’s content. The title is visible to the user in the browser’s title bar and in bookmark lists. If a page does not have a title, it will appear as “Untitled Document”
Meta Description Many search engines include the page description in their index of the page. A good description elaborates on the idea in the title, and might include other ideas that are relevant to the page. The page description is not visible to the user.
Meta Keywords Some search engines use keywords to identify the topic of a page. Good keywords are very specific, and should also appear in the body of the page, the page title, and in links to this page. Because some search engines limit the number of keywords that they index, your list should be small and carefully selected. The keywords are not visible to the user.